{"id":88,"date":"2026-05-08T12:36:31","date_gmt":"2026-05-08T05:36:31","guid":{"rendered":"https:\/\/baili.co.th\/?page_id=88"},"modified":"2026-05-11T21:08:54","modified_gmt":"2026-05-11T14:08:54","slug":"our-story","status":"publish","type":"page","link":"https:\/\/baili.co.th\/?page_id=88","title":{"rendered":"Our Story"},"content":{"rendered":"\n<div class=\"wp-block-columns has-palette-color-3-background-color has-background is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1f26014c wp-block-group-is-layout-flex\">\n<h5 class=\"wp-block-heading\">2007 Company founded <\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Baili Enterprise Co., Ltd. was established in Pathum Thani, Thailand, originally operating under the name Thongrot Food Co., Ltd. The company began by exporting Thai snack products, crispy anchovies, and dried fruits to the Chinese market.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1f26014c wp-block-group-is-layout-flex\">\n<h5 class=\"wp-block-heading\">2012 Entering the Thai Snack Market<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Baili introduced imported mung bean snacks from Suzhou, China, into Thailand\u2019s convenience store market, gaining valuable experience and deeper understanding of Thai consumer behaviour and market trends.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-palette-color-7-background-color has-background is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1f26014c wp-block-group-is-layout-flex\">\n<h5 class=\"wp-block-heading\">2013 Strategic Expansion &amp; Exclusive Distribution<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Chinese investors Mr. Mo Guopiao and Mr. He Haibin joined the company as shareholders, supporting the company\u2019s international growth and product expansion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the same year, Baili became the exclusive distributor of the Qia Qia sunflower seed brand in Thailand, expanding into both Traditional Trade and Modern Trade markets nationwide.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1f26014c wp-block-group-is-layout-flex\">\n<h5 class=\"wp-block-heading\">2014\u20132016<strong> Nationwide Retail Growth<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Through strong sales operations and market development efforts, Baili established partnerships with leading retail chains including 7-Eleven, Lotus\u2019s, Big C, Tops, Makro, and other major distribution channels across Thailand.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-palette-color-3-background-color has-background is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1f26014c wp-block-group-is-layout-flex\">\n<h5 class=\"wp-block-heading\">2017 Launch of \u201cPeeRee\u201d Brand<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Baili launched its own snack products under the \u201cPeeRee\u201d brand, introducing imported sunflower and watermelon seed snacks from China to the Thai market.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1f26014c wp-block-group-is-layout-flex\">\n<h5 class=\"wp-block-heading\">2019\u20132020 Portfolio Expansion<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">The company expanded its product portfolio with brands such as King Kong, Cundo, and Miyu, introducing grain snacks, bakery products, and chocolate snacks while continuing to strengthen its distribution network across Thailand.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-palette-color-7-background-color has-background is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1f26014c wp-block-group-is-layout-flex\">\n<h5 class=\"wp-block-heading\">2023 New Growth Opportunities<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Baili\u2019s continued growth, expanding retail presence, and strong market performance attracted significant investor interest, leading to the opportunity to enter the Malaysian stock market on January 16, 2023.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1f26014c wp-block-group-is-layout-flex\">\n<h5 class=\"wp-block-heading\">Today &#8211; Growing Towards the Future<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Today, Baili is recognized as a trusted premium snack and food distributor in Thailand, continuing to build long-term partnerships with international suppliers, retailers, and consumers while expanding its presence across the region.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Wellspire Holdings Berhad IPO Prospectus Launch\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/7RyNVzePeMU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>2007 Company founded Baili Enterprise Co., Ltd. was established in Pathum Thani, Thailand, originally operating under the name Thongrot Food Co., Ltd. The company began by exporting Thai snack products, crispy anchovies, and dried fruits to the Chinese market. 2012 Entering the Thai Snack Market Baili introduced imported mung bean snacks from Suzhou, China, into [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-88","page","type-page","status-publish","hentry"],"blocksy_meta":{"page_structure_type":"type-1","styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our Story - Bai Li Enterprise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/baili.co.th\/?page_id=88\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Story - Bai Li Enterprise\" \/>\n<meta property=\"og:description\" content=\"2007 Company founded Baili Enterprise Co., Ltd. was established in Pathum Thani, Thailand, originally operating under the name Thongrot Food Co., Ltd. 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