16000 sqm self-owned warehouse size
100,000 sales point across Thailand
19 years + experience
Our Story
Baili Enterprise Co., Ltd. was established on January 30, 2007, with its headquarters located in Pathum Thani, Thailand. Founded by Ms. Saranjit Wang, the company originally operated under the name Thongrot Food Co., Ltd., focusing on exporting Thai snack products, crispy anchovies, and dried fruits to the Chinese market.
As the company continued to grow, BaiLi expanded its vision beyond export trading and began exploring opportunities within Thailand’s snack and food distribution industry.
Our Vision
To become one of Thailand’s most trusted premium snack and food distribution partners by connecting global brands with local markets through quality products, reliable distribution, and long-term partnerships.
Our Philosophy
At Baili, we believe successful business is built on integrity, quality, long-term partnership, and most importantly, people.
We value sincerity, kindness, and trust as the foundation of everything we do. We believe that building good relationships and treating people with genuine care leads to stronger partnerships and sustainable business growth. This philosophy guides the way we work with suppliers, retailers, employees, and the communities around us.
Beyond business, we are committed to giving back to society through community support and social responsibility initiatives. We also deeply value our employees’ physical and mental well-being, believing that a positive and fulfilling work environment leads to stronger teamwork and shared success. Through company activities, workshops, and travel opportunities, we encourage growth, collaboration, and new perspectives for our team.
Guided by responsibility, professionalism, and continuous improvement, we strive to create long-term value and win-win partnerships for everyone we work with.
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