Our company culture begins with integrity.

At BaiLi, we believe strong and sustainable partnerships are built on trust, honesty, and mutual respect. Since 2007, integrity has remained at the core of everything we do — from the products we select to the relationships we build with suppliers, retailers, and partners.

We are committed to delivering quality products, reliable service, and long-term value to the Thai market. By combining market expertise with a partnership-driven approach, we strive to create win-win opportunities for both international brands and local retailers.

Beyond business, we value teamwork, responsibility, and continuous growth. Our culture encourages collaboration, professionalism, and a shared passion for bringing premium food products to consumers across Thailand.

 

Meet our team

We believe a strong company is built not only through business performance, but through teamwork, professionalism, and shared values. From sales and operations to logistics and market development, our team works together with passion, responsibility, and a deep understanding of the Thai market.

Managing Director

With approximately 20 years of experience in the consumer packaged goods industry, she has built extensive expertise across food service, retail, and local trading businesses.

She began her career as an entrepreneur, gaining hands-on experience in market operations, product distribution, and business development. In January 2007, she founded BaiLi Enterprise Co., Ltd. with a vision to connect quality food products with growing market opportunities in Thailand.

Under her leadership, the company has continuously expanded its distribution network, strengthened retail partnerships, and introduced a diverse portfolio of international snack and food brands to the Thai market. Her long-term commitment to integrity, quality, and sustainable business growth continues to guide the company’s direction today.

Chief Operating Officer

He obtained a Bachelor of Management (Major in Marketing) from Liaoning Huashang Economic University, China, in July 2009, and later earned a Master of Business Administration (MBA) from The Cavite State University, Philippines, in August 2021.

With over 15 years of experience, he brings extensive expertise in logistics management, supply chain operations, and the development of operational systems and business procedures. His professional background has played an important role in strengthening operational efficiency, distribution management, and organizational growth within the company.

His strategic approach and industry knowledge continue to support Baili’s commitment to reliable distribution, efficient operations, and sustainable long-term development.

Organisational Chart

Working together, growing together